VW Geneva INTERNATIONAL MOTORSHOW


INFO

At the beginning of this year, i was hired by the german based agency Capture-Media GmbH to lead and design the AR (augmented reality) part for the Volkswagen Motorshow 2017 in Geneva, Switzerland. For the world premiere of the new Volkswagen Arteon and a review of the Tiguan All-Space. I tried to prepare a futuristic Design wich we could use for the presentation directly on the real cars, all in real-time. Both cars were presented in slightly different styles and colors, that was important to me. Of course, I could not do everything as I would like to but still based on the story and the requirements it has become a great concept and final output. I am very grateful for this opportunity, the good co-operation and the confidence in me and my work. It is always a pleasure for me to be involved in such a project.


*The 3D Car models are not part of the final show and were only used as a dummy to see how the design and effects will align with the cars.

CREDIT

CREATIVE DIRECTOR / LEAD-DESIGN ARTIST / ANIMATION /3D / UI UX - Dennis Schäfer

CLIENT / AGENCY / 3D PEOPLE MODELS - CaptureMedia GmbH

AR OPERATOR / 3D STAGE MODEL - Glare Productions GmbH

VENTUZ OPERATOR - Jochen Hanisch

FRONT-END CLIENT - Volkswagen AG

MUSIC - LazaOaza "Dubsteps" & OctoSound "Indie Rock"


LOCATION

Geneva, Switzerland

Mar. 2017

TECH INFO

Augmented RealityInteractive 3D show

VENTUZ - Realtime engine

LIVE Tracking

My System nVidia GTX 1080 / i7-6800K ,32 GB RAM


OFFICIAL FINAL OUTPUT

CONCEPT DESIGN PRESENTATION


TIGUAN

CONCEPT DESIGN STORY - TIGUAN


ARTEON

CONCEPT DESIGN STORY - ARTEON